Designing human experiences at scale
Hi, I'm Jaap and my expertise lies in user experience design, product strategy, and leading cross-functional teams. Combining empathy with analytical sense, I've created impact across various sectors including mobility, fintech, and energy, always with the goal of developing products that make tangible differences in people's lives.
Work
About

I am a seasoned designer, product creator, and leader with more than a decade of experience. My approach centers on setting a visionary direction that inspires teams and creates meaningful user experiences that feel intuitive and seamless.
Recently I've been transforming urban mobility across the Netherlands, Belgium, and the UK with ParkBee. Previously, I contributed to Aegon's journey to become a more people-focused financial service.